An update about our developer program

Things at litl have been busy and exciting these past few months. After winning the multiscreen award at Adobe MAX in October, we've been focused on securing markets for our existing webbook device and the TV set top box prototype. In our search for the ideal market to sell devices and promote developer apps, we've found our webbook has already struck a chord with several groups of users - particularly those looking for simplicity in everyday computing. And it makes sense. We've made photo sharing a snap, accessing the web as simple as possible, and turned Facebook into a relaxing and entertaining experience.

Our company has decided to focus on delivering more experiences and devices to markets where simple computing is essential. This strategy will affect our existing developer community efforts in a few ways:

1. As most platforms continue to do, we will no longer be looking for any-and-all apps from developers. In the coming months, we will assemble a specific list of apps based on core values of simple computing. We will work with industry experts, content and service providers, as well as developers to cultivate the very best applications for our users. This will allow us to focus platform SDK features and support on apps that bring the most valuable experience to our users.

2. Access to the litl SDK will be limited to only developers who have been approved to work with us on apps for our newly focused markets. If you are an existing registered developer, you will be among the first to be invited to re-join our community once everything is set in place. If you have been working on a litl app (also known as a Channel), we will be announcing details on a final submission date soon. Developers that formerly submitted apps for review by our Feb 14 deadline, as part of our MAX incentive program, will have their apps reviewed and be rewarded accordingly.

3. We are taking steps to dramatically increase our platform's distribution in key markets. Developers will find renewed opportunity as we ship devices to new users that we expect will purchase apps to further simplify their computing experience. We hope to create new incentive programs around these opportunities to help meet the demand of apps on our platform.

We have a great opportunity to continue improving the way people of all ages use technology and, our focus in strategy will help solidify our platform as the perfect launchpad for valuable applications for users looking to us for simple computing.